We the netizens constantly crave a new obsession and these sarcastic, animated pictures have certainly become an integral part of our culture. Then again, there are dozens of these memes sites using the same images, and they've spread to thousands of websites and are all over the social networks, so I have a hard time imagining the rights holders going after everyone. Many websites feature programs that will help to automatically create the look of a motivational poster, with the user only needing to apply the image and wording.
Even with image based memes there are ways to creating your own images that relate to the meme as a way of not using copyrighted imagery. Susan Blackmore in The Meme Machine advocates that we should picture memes jostling for position in a world full of brains.
Memes are meant to be fun, so look up other memes to see what other people have been doing before you make your own. You can bring your own photos and create memes from them if you so choose. If you are one of those people who want to create and post their own memes on social media, we can help you in this field.
I'm not sure what industry you're in that could be so easily tarnished by a little humor, but if you do any sort of Facebook outreach, memes are the perfect fit. Success on social heavily depends on the voice and tone brands use—and memes are part of that. Social media and Internet users in general love Memes because of their 're easy to create, share and digest, and the successful ones always offer comedy, or some sort of universal truth.
That's where memes (and emojis and gifs) come in. Although perceived to be better in more casual contexts, these fun images with customizable text overlays can help get your message across in the way you intend. Memes can work well for brands, but only for those that get the essential elements of using a meme right.